account-based marketing
Going after the big one.
For B2B companies with an enterprise-sales model, targeting and securing that perfect high-value account is a high-return proposition. Kinetic offers flexible Account-Based Marketing (ABM) services that go beyond the playbook, embedding our expertise with your sales and marketing teams to ensure flawless execution.
Of course, winning that account is only half the story.
As a complement to your overall go-to-market strategy, ABM can focus your energies for maximum results. With broad industry application, it’s an opportunity to say the right things to the right people, positioning your company in a way that resonates.
It also comes with challenges. Lots of account research. A firm grasp of your target’s pain points, dynamics and budgets. And if you win the business, you’ll need dedicated account management to nurture and grow that relationship. This is where Kinetic shines.
Uniquely scalable and embedded expertise.
Traditional ABM is a One-to-One model, which Kinetic offers. But based on your resources and preferences, we also offer hybrid solutions. Like a One-to-Few model targeting a limited number of accounts based on defined criteria. And a One-to-Many model, which might target an entire industry segment.
Our process: end to end and beyond.
Discovery
We work with you to identify the right accounts and decision-makers, and which of your value props will best resonate.
Planning
We conduct research and develop tactical marketing and communication, including a deeply customized sales strategy.
Account
Management
We secure ongoing success, embedded in your team to provide sales training and marketing, growing the relationship.