dIGITAL MARKETING strategy
Move the dial with a dynamic digital marketing strategy.
Digital marketing has many facets and advantages. It can increase your website’s visibility in search engine rankings. It can be effectively used throughout every stage of the marketing funnel from awareness to sale. It can be extremely targeted. It’s flexible, scalable, measurable, and adaptable. And it can be fully automated and optimized to enhance performance. Kinetic’s vast experience in digital marketing gives you the key to unlocking the potential of all the tools, technologies, techniques, and tactics in this rapidly evolving landscape.
How and when to know what digital channels to use
Are you looking to build awareness, generate leads, convert leads, or all of the above? Kinetic can customize a comprehensive, omnichannel digital campaign to achieve your goals.
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This automated, data-driven method for buying online media space in real-time leverages AI and algorithms to serve video, native, and display ads across multiple devices on top publisher sites to your target demographic. It can be precisely targeted by user behavior, interests, job titles, HHI, net worth, location, and more. It’s a great tactic for building brand awareness and generating leads.
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Displayed on Smart TVs, streaming devices, gaming consoles, and mobile phones, these ads can be targeted by demographic, audience interests, behaviors, and other criteria. They are useful when paired with other tactics for building brand awareness, establishing recall, and communicating a brand story.
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Paid social ads can be bought directly or programmatically; some can be targeted by demographics, interests, location, behaviors, and other criteria. Different audiences engage with some social channels more than others. The key is knowing which ones to use. Kinetic can tailor the most effective paid social media strategy to help you build brand awareness and increase customer engagement.
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Kinetic applies this tactic for targeting high-value accounts in the B2B space. It typically requires a multichannel approach across various digital touchpoints including online advertising, social media, and email marketing.
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Partnering with an influencer who aligns with your brand values and attracts a high percentage of your target could help generate buzz and awareness of your brand. Kinetic can do the leg work to connect your business with the right collaborator.
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As part of a multi-channel campaign, sponsoring or advertising on a podcast relevant to your brand and audience can expose your message to highly engaged and loyal audience.
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Also referred to as Search Engine Marketing (SEM) or Pay-Per-Click (PPC) marketing, paid search not only helps increase brand visibility in search engines but also generates leads by serving ads to consumers who have an intent to engage or buy.
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While email can be used for outbound marketing, it’s even more powerful as an inbound marketing tactic. Leveraging a marketing automation system like Hubspot, Pardot, Marketo, or Captavi, emails can be personalized and targeted to nurture leads, drive engagement, and generate conversions.
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Entry, exit-intent, scroll-triggered, click-triggered, timed, and embedded pop-ups can be useful tactics in facilitating a customer transaction if used and applied properly. Kinetic can guide you on when and how these come into play.
Is your digital strategy on point?
See if you qualify for Kinetic’s no-risk, no-cost analysis that could reveal more cost-effective strategies for improving outcomes.
Your website should be your best salesperson.
No matter what digital channel or tactic you use to promote your company’s brand, product, or service, it’s all for naught if your website’s user experience doesn’t match or pay off your ad message. This discrepancy not only lowers your ad quality score, but also negatively affects engagement and conversions.
Kinetic works with you to ensure your website is:
Well Architected
Your content must match what users are searching for; the site must be technically indexable and have topical authority.
Search Engine Optimized
Your content needs to be organized in a clear and intuitive way to help users navigate the site effectively, find what they need, and complete desired tasks.
Viewable Across Devices
Your site should have a responsive design for a seamless user experience across smartphones, desktops, and tablets.