Content Marketing
Information they can use. And that points them to you.
Engagement is the game. Winning it requires providing audiences with relevant information they value and connect with. Kinetic understands and applies time-tested content marketing techniques designed to build critical mass for your market share.
There’s nothing generic about “content.”
Content takes many forms. By utilizing a mix of formats, you can appeal to a wider audience. Kinetic looks closely at your objectives, intended audience, and other factors to formulate a content marketing strategy that consists of the most effective vehicles for communicating a compelling message that drives response.
What story are you trying to tell and how should you tell it?
Identifying the right format to use depends on what the content is intended to do. Are you launching a new brand, product, or service and need to build awareness and credibility? Or are trying to close a sale? No matter what stage of the marketing funnel it’s for, Kinetic can recommend and execute the most effective content type to accomplish your goals.
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Useful information and differentiation about your product or brand.
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Longer-form content, typically more detailed and technical, that can be used as a lead-capture tool.
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Useful for brand and product announcements, thought leadership, advertorial, and editorial content
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Examples of how you delivered on your brand promise with demonstrated results.
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A visual representation of information that uses a combination of design elements, graphics, and text, to communicate complex concepts in a clear and engaging way.
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Dynamic content useful for instructional and demonstrative purposes, as well as for testimonials
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Testimonials and reviews
Bring your content to life.
Our experts in copywriting, design, videography, and animation help you meaningfully engage with your audience.
Strategically distribute and promote your content.
Once your content is ready to go, Kinetic collaborates with you to create an editorial calendar in sync with key events and initiatives to distribute and promote your assets across a variety of channels.