Media Planning and Buying

Connecting all the right dots, just the right way.

Whether it’s traditional or digital, the media environment is one of evolving complexity. Understanding the pros and cons of your options and making sure your dollars are well spent on the most effective media mix can add up to a daunting proposition. Kinetic helps you find your way.

Going beyond is where we begin.

Ultimately, your media goal is to achieve maximum exposure and impact of your message on your intended target as cost-effectively as possible. Kinetic combines a disciplined approach with industry insights and creative thinking that go beyond traditional presumptions.

To identify the best ad placements to meet your objectives, we take a hard and thoughtful look at the channel landscape, channel performance, market data and trends, demographics, behavior, and methods for precisely reaching your target.
Once we know where we want to channel your content, we set about securing the best possible rates, deals, and added value for you, using our deep expertise, relationships, and market knowledge to negotiate those terms.
Finally, we bring it all together, trafficking ads and managing budgets, insertion orders, contracts, and campaign schedules, applying a strategic and unblinking eye for detail to ensure the flawless execution of your plan.
To verify the campaign is performing as expected, we continuously track, evaluate, and report key performance metrics and insights, making adjustments as needed to enhance results.

Expertise across every channel.

Whether it’s linear TV, streaming, print, radio, out-of-home, paid social, podcasts, or online video and display, our unique combination of traditional and digital media planners and buyers can recommend the most effective blend of tactics and timing for achieving your specific marketing objectives.