Integrated marketing COmmunications
Right hand, meet left hand.
When you’re trying to successfully reach an audience through multiple channels, it’s crucial to have a differentiating, consistent message across the right mix of media and tactics. Traditional advertising, direct and digital marketing, social media, sales events and promotions, content marketing, and public relations—all must be strategically in sync. Otherwise, you’re just making costly noise. Kinetic’s holistic, integrated approach can make your marketing communications resonate and propel your revenue growth.
What marketing mix works best?
People consume and respond to content in different ways. The key to reaching as much of your target audience as possible is to understand and exploit the media types they use. Kinetic integrated marketing communication plans leverage the strengths and characteristics of each channel and provide supporting data and rationale to ensure your efforts are reaching the right demographic, at the right time, with the best blend of tactics to make the biggest impact within your budget.
Recall matters as much as reach, maybe more.
Repetition of your message is vital for campaign effectiveness. If you want your buyers to remember your brand and the message you’re trying to convey, they need to be exposed to it numerous times. Kinetic uses multiple touchpoints, channels, tactics, and techniques to aid recall while enhancing visibility of your brand and message.
A kinetic combination.
Integrating digital marketing strategies with traditional advertising allows you combine the scale of traditional media channels with the precision of programmatic targeting, which leads to better engagement and higher conversion rates. Kinetic knows how to leverage the strengths of online and traditional methods to optimize your media mix and allocate your budget more effectively.
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Harmonizing expertise.
Your marketing communications strategy should perform like a symphony, with each player, each note, and each instrument representing a crucial element in your success. But no one is a master of every instrument, and some instruments and notes blend better together than others to achieve the best results.
Our highly-skilled marketing professionals have years of expertise in their specific disciplines. Once your integrated marcom plan is composed, we integrate and orchestrate an A-team of domain experts to execute it.
Blend paid and organic media to boost your brand.
Paid and organic media each have their advantages and can complement each other in a well-rounded marketing communications strategy. Paid media tactics, like paid social, programmatic advertising, and SEM, give you more control over who sees your message and when. They can be hyper-targeted to your specific audience and provide immediate results like increased web traffic, brand visibility, or sales.
Organic media, like customer reviews, social posts, blogs, SEO, and PR may not yield results as quickly as paid tactics but deliver long-term brand value and help build credibility and trust with your audience. Kinetic knows how to integrate the right mix of paid and organic media to achieve the best outcomes.
Use data to your advantage.
How should success be measured? Once we know the campaign KPIs, Kinetic integrates performance metrics from multiple dashboards like GA4, marketing automation systems, and CRMs into one useful report, providing valuable insights into campaign performance. Continuously tracking results allows us to ensure the strategy is performing as expected and to make any necessary adjustments as we go.
