Product Marketing Strategy
Planting the seeds of need.
When you’re promoting and positioning a specific product or service versus a company brand, your marketing strategy requires a slightly different approach. It begins with understanding the needs of your customers. From there, Kinetic employs a proven methodology that balances data-driven research, business strategy, marketing and sales strategy, and creative mojo to help you sell and grow.
Get a pulse on the market, the competition, and your customers.
What’s the current climate in the marketplace? Where is it headed? What keeps your current and prospective customers up at night? We answer these questions through market and voice of customer research, revealing insights on industry trends, competitors, and opportunities to stand out, as well as the most effective way to address the needs, preferences, and pain points of your target buyers.
Who are you selling to and why?
We help you uncover the specific type of customer most likely to convert based on their traits, behaviors, personas, demographics, and preferences, and how your offering meets their needs and demands.
What can you say that no one else can?
With a clearer picture of the competitive landscape, market, and ideal target, we help you position your offering’s unique value, its differentiation, and what makes it the best choice. From there, we develop compelling positioning and messaging to ensure all advantages, benefits, features, and selling points resonate consistently across all marketing and sales materials.
Proper promotion leads to peak performance.
Determining the most effective channels and tactics to promote and sell your offering is key to success. Most likely, it will involve a mix of traditional advertising, digital marketing, content marketing, public relations, social media, events, and sales strategies. Our team will customize a multi-faceted marketing communications campaign to engage your target and achieve your sales goals.
