From tech giants to retail apps, a wave of brand refreshes is sweeping through 2025. These aren’t full identity overhauls or wild new names. They’re strategic tune-ups. Logos are getting simpler. Tones are getting friendlier. User experiences are becoming more cohesive.

Why? Because brands want to stay relevant, modern, and aligned with their audience’s expectations.

Fractional marketing executives bring senior-level expertise to companies without the full-time commitment. Learn how these flexible leaders offer cost-effective, strategic marketing solutions for businesses looking to scale, manage seasonal projects, or enhance their team with fresh perspectives—all while saving on overhead costs.